Oddity Store

Empowering Expression Through Print-on-Demand

Oddity Store is an online clothing brand and self-expression platform built as a fully headless eCommerce experience. The site combines a custom Shopify storefront with Next.js 15, deployed on Vercel, to deliver a fast, flexible, and scalable shopping journey. By integrating cutting-edge technologies with a bold design aesthetic, Oddity Store offers a seamless experience from product discovery to order fulfilment.

Custom Shopify & Next.js Development

Oddity Store leverages the power of Next.js 15 for dynamic rendering and rapid page loads. The headless architecture integrates directly with Shopify’s Storefront API and webhooks, ensuring that product data, inventory levels, and customer orders are updated in real time. This setup allows for a fully custom front end while benefiting from Shopify’s robust commerce engine in the background.

Integrated Features and Robust Data Handling

• Real-Time Synchronisation: Shopify webhooks ensure that every aspect—from product details to customer orders—is always up to date.
• Supabase Integration: Manages user authentication, stores favourite items in real time, and handles contact messages, keeping customer data secure and responsive.
• Resend for Email Communications: Powers both transactional and marketing emails to maintain clear communication with customers.

The Result

Oddity Store stands as a high-performance eCommerce platform that not only captures the brand’s expressive spirit but also delivers reliability and scalability. With a modern tech stack that includes Next.js, Shopify, Vercel, Supabase, and Resend, Oddity Store is built to grow and evolve with its audience.